Publisher Prospecting

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Publisher Prospecting Pipeline

How to use the Enrichment Pipeline
  1. Upload a CSV with publisher domains. Only publisher_domain is required. Optional columns: seed_domain, monthly_referrals, seed_match_type, vertical, ad_stack.
  2. Select an ICP profile from the dropdown (or use the default). Customize profiles in the ICP Settings tab.
  3. Set the ICP threshold (default 70). Publishers scoring below this are skipped to save API credits.
  4. Click "Run Enrichment". The system scores each publisher, looks up company data and contacts via Apollo/ZoomInfo, and generates a 3-email outreach sequence via AI.
  5. Watch progress in real time. Each publisher shows its score, route (HIGH TOUCH / SEQUENCE / NURTURE), and status.
  6. Export results using the "Export / Send" dropdown: download CSVs, push to Instantly, create Outlook drafts, or push to Salesforce.

Upload publisher CSV

Drag and drop or click to select. Required column: publisher_domain

Download example CSV

Starting enrichment...
PublisherScoreRouteStatus

Enrichment Results

PublisherScoreRoute ContactEmailSequence Preview
How to use Referrer Discovery
  1. Enter advertiser domains in the text box below (if SimilarWeb API is connected), or upload your advertiser CSV and SimilarWeb export files manually.
  2. Set filters: choose how many top referrers to return (default 250) and the minimum traffic threshold (default 1,000).
  3. Click "Process Referrers" or "Fetch Referrals". The tool merges referrers across all advertisers, deduplicates, and ranks by total traffic.
  4. Review the results table. Click any column header to sort. Key columns: Domain, Total Traffic, Advertisers, Industry, AdSense.
  5. Export: Download the CSV for offline review, or click "Send to Enrichment" to pipe the list directly into the Enrichment Pipeline for contact lookup and outreach generation.

1. Advertiser List

CSV with Domain column (your brands file)

Download example

2. SimilarWeb Referral Exports

Select multiple CSVs (one per advertiser)

Download example

How to customize ICP scoring
  1. Select a profile from the dropdown, or create a new one with "Save As New".
  2. Adjust factor weights using the sliders. Weights must add up to 1.0. These control how much each factor matters in the ICP score.
  3. Set route thresholds: HIGH TOUCH minimum (default 80) and SEQUENCE minimum (default 50). Publishers below SEQUENCE are marked NURTURE.
  4. Edit volume brackets: set the referral traffic tiers that determine volume scores (100, 75, 50, 25 points).
  5. Customize tag lists: add or remove strong verticals (which industries score highest), target titles (which job titles to search for in Apollo), and competitor ad stack (which ad tech triggers displacement scoring).
  6. Click "Save Profile" to update the current profile, or "Save As New" to create a copy. Select your profile on the Enrichment tab before running.

ICP Profile

Profile Name

Factor Weights (must sum to 1.0)

0.40
0.30
0.20
0.10

Route Thresholds

Volume Brackets

+ referrals
+ referrals
+ referrals

Strong Verticals

Press Enter after each entry. Click the X on a tag to remove it.

Target Titles (for contact search)

Press Enter after each entry. Click the X on a tag to remove it.

Competitor Ad Stack

Press Enter after each entry. Click the X on a tag to remove it.
About your profile
  1. First and last name are displayed in the app header and attached to your enrichment jobs so the team can see who ran what.
  2. Role and team are optional. They help admins organize users and can be used for reporting.
  3. Salesforce User ID is optional. If set, outreach Tasks pushed to Salesforce will be linked to your Salesforce account so activity shows up on your dashboard.
  4. Click "Save Profile" after making changes.

Your Profile

Change Password

How to manage users
  1. When someone registers, their account starts as "pending". They can't sign in until you approve them.
  2. Click "Approve" next to a pending user to grant them access.
  3. Click "Disable" to revoke access for any active user. They'll get an error on their next login.
  4. The first person who registered is automatically the admin. You can grant admin to other users if needed.

User Management

NameEmailRoleStatusAdminActions

Danger Zone

Wipe all user accounts except yours. This cannot be undone.